Mojo figures: Miniature copy of extensively wide living world


Mojo figures: Miniature copy of extensively wide living world

While creating its products, Mojo tries to target the following: to promote love and interest of the animal world for people and children in particular. Every day the company works hard in a bid to bring their figures to perfection as much as possible, to please not only a young generation, but also the most demanding collectors.


When growing up, child shows more curiosity for the surrounding world and particularly for the animals they see during the walk time or in the illustrations. More and more questions arise concerning appearance, behaviour, and lifestyle of all creatures great and small. Mojo animals, fishes, and birds figures are to help a little whyer satisfy their curiosity and answer main questions.

Some brand history

Mojo (HK) Limited Company began in 2009. From the outset the manufacturer was determined to produce high-quality toys, figures for play and collections. Then, with whale competitors worldwide, such plans seemed to be hopes against hopes.

The first Mojofun (original name of the company) toy animals saw the world in 2011. Despite the fact that the manufacturer was a newcomer to the market, consumers immediately rated the quality of the product.

As long as in 2012 the brand started a strong collaboration with Discovery Animal Planet, the best media company that is constantly studying the fauna with the aid of modern technology. Animal Planet makes it possible for a person to fully immerse into a mysterious wildlife with a chance to riddle all its secrets. Mojo was happy to be a part of this process.

Just a few months later, early in the year 2013 such collaboration brought the world Honk Kong toy figures line. In this scenario Mojo happened to advance their competitors, with the brand products under Animal Planet name being produced in more than 40 countries. Previous name Mojo was also used for figures in other areas and cities. Thus, the first ambitious target was achieved.

At the moment the brand goods are popular worldwide both as toys for kids and one of the best collectibles.

Product range

Mojo figures fall into groups:

  1. Prehistoric and Extinct collection includes dinosaurs of different types and species; mammoths, etc.
  2. Farmland. The category consists of domestic tame animals and birds of different species: horses, dogs, cats, parrots, hamsters, etc.
  3. Mojo Woodland. You can find here brown bear, wolf, ermine, raccoon, wood mouse, and so on.
  4. Wildlife is a category that includes all wildlife nature: chimpanzees, elephants, turtles, snakes, birds, etc.
  5. Mojo Sealife Figures for the ocean and water bodies inhabitants.
  6. Fantasy and Figurines for magic animals that live only in imaginary world of myths and fairy tales. Here you can find pegasus, dragon, unicorn. This group also includes figurines of people: princesses and cowboys.

The brand assortment encompasses two types of collections:

  1. Animal Planet (single figures).
  2. Mojo Minis (sets of small handheld collectibles).

The company's product lines are constantly growing to witness yearly replenishment with new copies of planet inhabitants in the range.

What does your child need Mojo figures for?

Most parents are not aware of a true use that can be gained with toy prototypes of the animal world. Having no sound effects and interactive features, the figures may seem simple and boring, the misleading opinion usually shared by parents, who are yet to discover the proper way to develop their children.

Copies of animals, birds, and fishes allow children to master role playing for it is the most important part of their development. This way kids turn to screenwriters, directors, and actors.

When playing with figures, children develop:

  • imagination (to create a new world, to come up with the names for animals, and to figure out their actions)
  • thinking (to contemplate the plot)
  • love of nature (the play gives way for child to understand the importance of any live creature on the planet)
  • parole (child has to imitate sounds of animals for figures)
  • memory (to play with animal prototypes it is essential to memorize their names, where they live, what they eat, and how they talk)

Creating a new world for his characters, baby comes up with both the detailed environment and the scenario. Child’s imagination being exercised this way will allow them to find creative solutions to complex problems in the future.

Mojo benefits:

  1. A detailed hand draughtsmanship makes models look like miniature animals.
  2. The variety of figures allows you to create a small home reserve.
  3. Affordable price category.

Mojo animals perform as a good tutorial guide for children who study external features of wild and domestic inhabitants of the planet.

Figures are not just beautiful, but also safe for children, as the toys are adherent to the basic quality standards:

  • European: EN71 Part 9, DIN53160 (German standard), EN71 Part 1, 2 and 3
  • US: ASTM F963-11, CPSIA, Lead in surface coatings, Non-Phthalate, Lead in substrate, US Public Law 110-314, Assembly Bill of California AB1108 & Cal Prop 65
  • China: CCC
  • Factory Accreditations: ICTI & ISO

Where can I buy Mojo original animal models?

If you dream to have your little fidget finally calm and play with toys, consider Animal Planet figures that will help your inquisitive kid have a quality time. Copies’ amazing similarity to real-life animals will give a child a sense of holding a real fish or bird alive in his imagination.

Product lines of our online store include Mojo animal figures; you will be able to purchase the best models at affordable prices with our sales, permanent promotions, and rebates. Mojo figures are available both for wholesale and retail with fast delivery to any city, country, and continent.

Make progress, fall in love with the world of animals, and discover it together with Kidy.eu and Mojo!